Decameron Hotels & Resorts also reduced the cost per booking within months of implementing FornovaEC
Decameron Hotels & Resorts is the largest hotel platform in Latin America, with 33 properties comprising over 9,000 hotel rooms. Focused on South, Central America, and The Caribbean, with properties in Colombia, Mexico, Peru, Ecuador, Panama, El Salvador, Haiti and Jamaica, the company is best known for its high-quality, affordable all-inclusive resorts (its flagship product), but also owns a portfolio of internationally branded hotels primarily in urban locations.
Despite being a recognized leader in the hospitality industry, Decameron Hotels & Resorts noticed they were losing commercial and sales opportunities due to not having correct connectivity for effective digital hotel distribution in core channels such as Google Hotel Ads and the other metasearch sites.
Decameron was struggling to maximise their sales opportunities because they were relying on traditional channels for market visibility including OTAs, metasearch and resellers.
This meant they lost out on capturing vital customer data, valuable for ongoing personalised marketing. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be. Happily, FornovaEC has been able to help Decameron reduce their cost per booking, driving down their expenses.
Fornova's E-Commerce Optimizer solution has been able to help Decameron:
- Turn their incredible photos into digital assets they could use for meaningful, personalised marketing and promotions.
- Run vital A/B testing on specific messaging and imagery, to learn which ones led to increased sales.
- Improve their listings for Google Hotel Ads and Google My Business, boosting their visibility,
- Build dynamic adverts which react and update with current information on rates and offers, propelling them up the search rankings, and increased their feeds to local directories.
Thanks to FornovaEC, Decameron Hotels & Resorts now has the tools necessary to leverage and maximise their visibility across a raft of new platforms - and the results speak for themselves. Their conversion rates are up 20% in just a few short months.
According to Decameron's Corporate Director of E-Commerce David Alejandro Ruiz, "Fornova is one of the most innovative companies in terms of hotel distribution and revenue intelligence.
Their adaptive capabilities to emerging technology have separated them from their competition, and have proved to us why they are an instrumental resource to long term success.
The Fornova customer success team has helped us with the automation of distribution processes. We are saving lots of time and we have improved our conversion rates by up to 20% through dynamic remarketing."