Latin America is experiencing a period of strong tourism growth. According to UN Tourism, South America saw a 7% increase and Central America a 5% increase in international visitor arrivals during 2025, while regional growth for 2026 is projected between 3% and 4%. At the same time, travelers are increasingly seeking authentic experiences, wellness, and a genuine connection with their destinations.

Decameron was a pioneer in introducing and consolidating the All-Inclusive model in Latin America—a concept that remains the core experience for millions of travelers today: accommodation, gastronomy, beverages, and entertainment all in one place. What changes is not the model, but the way vacations are experienced.

In a context where travelers seek to disconnect from the daily grind and prioritize their well-being, the brand presents "Stop, let go, enjoy"—an invitation to pause, leave the routine behind, and reconnect with the pleasure of travel.

“The conversation around tourism has changed profoundly. Today, people want to rest, yes, but doing it right. In a world where everything is planned and even traveling has turned into a checklist, the new luxury for many is being able to disconnect from worries and enjoy the journey by letting go of daily rush,” states David Pressler, Commercial Vice President at Decameron.

In this setting, Decameron is driving an evolution of its vacation offer toward a model where travel focuses on true rest: transforming its hotels into spaces where guests drop their mental to-do lists, leave daily stress behind, and disconnect both physically and mentally.

For those who view travel as an opportunity to discover new places, Decameron Explorer aligns seamlessly with this vision by managing all the logistics behind destination discovery. Exploring ancient pre-Hispanic settlements in El Salvador, discovering the natural highlights of San Andres, or enjoying a coffee farm tour are experiences coordinated by the hotel chain so that travelers only need to focus on enjoying themselves.

What Does Traveling in 2026 Entail?

Wellness has taken on an increasingly prominent role in the travel experience. Instead of associating rest purely with non-stop entertainment, the focus is shifting toward more balanced experiences, with spaces designed for both recreation and disconnecting from daily stress. Rest is no longer measured solely by the volume of buffets and drinks available, but by something more intangible: the genuine ability to unplug the mind.

Gastronomy, for instance, is taking on a far more significant role within the vacation experience. “Beyond the traditional buffet concept, we are building a proposition that combines the best of both worlds: regional flavors and local ingredients that reflect the essence of each destination, paired with highlights of international cuisine, to deliver a more authentic, diverse, and memorable dining experience,” comments Alejandro Rozo, Corporate Chef at Decameron Hotels.

One of Decameron's major commitments lies in how family vacations are approached. In a context where traveling with children requires special logistics, the hotel chain remains focused on easing the stay for both parents and kids, while preserving Latin culture through warmth, music, spontaneity, and genuine human connection.

Ultimately, the most significant shift is not within the hotels themselves, but in people's expectations. Today's travelers have turned traveling into yet another item on their task list; for this reason, Decameron's invitation is to disconnect, stop overthinking, and travel light.