In an industry where travel decisions are increasingly influenced by the experiences shared by other travelers, digital reputation has become one of the most relevant indicators for measuring a hotel's quality. Today, millions of people consult reviews and ratings before booking, making the voice of guests a determining factor for the tourism sector.

Based on this logic, Tripadvisor's Travellers' Choice awards were born, one of the most important recognitions in the global travel industry. These awards distinguish establishments that have consistently received positive reviews from travelers over the last 12 months, placing them among the top 10% of listings on the platform worldwide.

In the 2026 edition, six Decameron hotels were recognized with this distinction thanks to the ratings and experiences shared by thousands of guests. The awarded hotels were Decameron Barú, Decameron Las Heliconias, Decameron Los Cabos, Decameron Decalodge Ticuna, Decameron La Marina, and Decameron Maryland.

The recognition acquires special relevance when considering that Tripadvisor gathers millions of traveler reviews around the world and that winners are selected based on the quality and quantity of reviews received over a one-year period.

For Decameron, this result reflects the effort of teams that work day after day to offer consistent and pleasant experiences, as well as the trust that guests place in each of their destinations.

"Receiving this recognition is especially valuable because it comes directly from those who live the experience: our guests. For us, our visitors' experiences are worth more than an advertising campaign because, in the end, they are the best example of a good job on our part," stated David Pressler, Commercial Vice President.

The recognized hotels are located in strategic destinations in Colombia and Mexico, reflecting the diversity of experiences offered by the chain, from nature-based proposals and outdoor experiences to rest on paradisiacal beaches or connection with local cultures.
Beyond an award, Travellers' Choice has consolidated itself as a reference for travelers when choosing where to stay, being backed by real and verified experiences shared by the globalTripadvisor community.

This recognition also highlights the growing importance of digital reputation within tourism. In an environment where recommendations from other users have a direct impact on purchasing decisions, maintaining high levels of satisfaction has become a competitive differentiator for players
in the sector.