In a context where sustainable tourism is gaining global relevance, hotel chains are beginning to take on a new challenge: not only reducing their environmental impact, but turning every travel experience into an opportunity to protect biodiversity and raise awareness about vulnerable ecosystems.

Under this vision, Decameron Hotels has been strengthening various environmental initiatives across the destinations where it operates, understanding that tourism can become a tool for social and environmental transformation when it actively involves travelers, employees, and local communities in protecting the natural environment.

One of the most representative projects of this commitment is "Voces y Ecos de la Fauna" (Voices and Echoes of Fauna), developed by Decameron Salinitas in El Salvador—an environmental education initiative that seeks to raise awareness about the importance of protecting wildlife and preserving ecosystems through participatory and educational experiences.

The program, which was recently recognized as one of the winners of Decameron's 2025 Biodiversity Contest in the environmental education and awareness category, has promoted workshops, interactive activities such as sea turtle releases, and educational sessions aimed at guests, employees, children, and nearby communities, fostering a more conscious and respectful relationship with nature.

The Sustainability Strategy

This initiative is part of the corporate sustainability strategy driven by the hotel chain. During the 2025 edition of Decameron's Biodiversity Contest, 19 hotels from six countries participated, benefiting more than 2,250 species through conservation actions, environmental education, ecosystem cleanups, and corporate volunteering. Additionally, more than 4,750 hours of training and 5,600 hours of volunteering focused on biodiversity and sustainability were completed.

For Decameron, these types of initiatives reflect how sustainability has ceased to be an isolated component within the tourism industry and has instead become an integral part of the traveler's experience. Today, in addition to enjoying a destination, tourists seek to connect with local culture, understand the value of ecosystems, and engage in responsible practices during their trips.

"We believe that tourism has the potential to generate a real positive impact on the territories where we operate. When we enable a person to discover the species that inhabit an ecosystem, understand the risks they face, and actively participate in their care, the trip takes on a much more transformative purpose," stated Ana Lucia Giraldo, Sustainability Director at Decameron.

The Hotel Chain's Commitment to the Environment

The company has been strengthening this sustainability approach throughout its entire operation. Recently, Decameron certified 100% of its hotels with the international Ecostars seal, an accreditation recognized by the Global Sustainable Tourism Council (GSTC) that evaluates the environmental performance of each property and promotes responsible standards within the hotel industry.

In addition to the environmental actions implemented within hotel operations, "Voces y Ecos de la Fauna" seeks to generate a lasting impact on nearby communities by promoting values of environmental responsibility, empathy, and conservation through education and collective participation.

The initiative also responds to a growing trend in the tourism industry where travelers are increasingly aware of the environmental impact of their choices, placing higher value on experiences aligned with nature protection and sustainable destination development.

Through programs like this, Decameron aims to demonstrate that tourism can go beyond entertainment and serve as a platform to inspire positive change, strengthen the relationship between people and ecosystems, and actively contribute to the conservation of biodiversity in Latin America and the Caribbean.