In an industry where travel decisions are increasingly influenced by the experiences shared by other travelers, digital reputation has become one of the most relevant indicators for measuring a hotel's quality. Today, millions of people consult reviews and ratings before booking, making the voice of guests a decisive factor for the tourism sector.

Following this logic, Tripadvisor's Travellers' Choice Awards were born, as one of the most important recognitions in the global travel industry. These awards distinguish establishments that have consistently received positive reviews from travelers over the past 12 months, placing them among the top 10% of listings on the platform worldwide.

In the 2026 edition, six Decameron hotels were recognized with this badge thanks to the ratings and experiences shared by thousands of guests. The awarded hotels were Decameron Barú, Decameron Las Heliconias, Decameron Los Cabos, Decameron Decalodge Ticuna, Decameron La Marina, and Decameron Maryland.

This recognition acquires special relevance when considering that Tripadvisor gathers millions of opinions from travelers around the world and that the winners are selected based on the quality and quantity of reviews received over a one-year period.

For Decameron, this result reflects the effort of the teams that work day after day to deliver consistent and enjoyable experiences, as well as the trust that guests place in each of their destinations.

"Receiving this recognition is especially valuable because it comes directly from those who live the experience: our guests. For us, the experiences of our visitors are worth more than an advertising campaign since, in the end, they are the best example of good work on our part," stated David Pressler, Commercial Vice President.

The recognized hotels are located in strategic destinations across Colombia and Mexico, reflecting the diversity of experiences offered by the chain—from nature proposals and outdoor activities to relaxation on paradise beaches or connection with local cultures.

Beyond an award, the Travellers' Choice Awards have consolidated themselves as a benchmark for travelers when choosing where to stay, as they are backed by real, verified experiences shared by the global Tripadvisor community.

This recognition also highlights the growing importance of digital reputation within tourism. In an environment where user recommendations have a direct impact on purchasing decisions, maintaining high levels of satisfaction has become a competitive differentiator for players in the sector.